Google Adwords
Perry Marshall is widely considered by Internet marketers as the world’s leading authority on Pay Per Click advertising, and in particular, Google Adwords. He is also widely regarded as an expert in Guerrilla Marketing techniques. Marshall’s Definitive Guide To Google AdWords is his best-selling eBook. It is packed to the brim with practical tips on writing Google ads for top placement and lowest cost. This one is, in my opinion a must have if you plan to do any Google Adwords advertising, either to advertise your own product or site, or to run a search engine marketing affiliate business. Also there is the Ultra-Advanced Google Adwords Strategies that takes you to a whole new level. Finally Perry Marshall offers personal Adwords Coaching with a guaranteed recoup of price in 3 months and $25,000 in one year or your money back. There is a 5-day free email mini-course on Google Adwords if you wish. |
Chris Carpenter’s Google Cash is a staple in the Pay Per Click Marketing world. Google Cash is based on the techniques Carpenter uses himself to profit from affiliate sales using Google Adwords. However, this system is not quick instant wealth. There is a sharp learning curve and it takes practice. While carpenter’s book Google Cash is useful for how to choose the best products to advertise and clever tricks for limiting ads to target markets, it doesn’t have many of the high-powered Adwords techniques found in Perry Marshall’s Definitive Guide to Google Adwords. I recommend the two books be purchased together for a real powerful system. That’s not a hardship since Google Cash is a low-cost eBook. |
Adword Anlayzer is a software program that finds keywords, Google and MSN ads as well as cost per click information. It will also tell you the competitive index for each keyword it finds. With it you can see, for example whether MSN may have a lot of ads for a keyword but GOogle only a couple. That would tell you you have a good opportunity for monetizing that jeyword for a low cost per click. |
