Building a Solid Foundation
Site Build It is far more than a hosting package. With it you get an entire education in building your Web business. The foundation of your business is summarized by Ken Evoy using the leters C.T.P.M Let me explain:
C is for Content. All successful Websites are built on great content. People turn to the Internet for one overwhelming reason . . . Information. Content is what provides the Information that gets them to your site and keeps them hanging around.
As you build useful and authorative information you also build trust. Searchers will readily buy from a person who they trrust and who they believe can help them solve their problems.
T is for Traffic. Without traffic you can make no sales. And traffic is the natural outcome of the content you built in the first step.
Traffic can be driven through other means, such as paid advertising, but nothing is as effective as traffic that comes from search engines, based on the content you provide. The people who come to your site that way are already looking for precisely what you are providing. It's a simple concept, but one that the majority of newcomers to this business miss.
P is for PREsell. PREselling is an age-old principle but Dr. Evoy has given it this clever name. It is that thing that glues readers to your site. A great story of how a product helped others solve their problems, testimonials, features, and enticing recommendations all PREsell the products you feature and make the reader hungry to have it.
PREselling is more than just your Web content. It also involves your email list, knowing the right keywords to use, getting the right inbound links, and many other elements.
Luckily Site Build It is more than just a Website. It is a whole host of all the tools in one package ready for you to use.
M is for Monetize. This is the final step and the most fun. It is collecting the profits from your Website and PREselling efforts using Site Build It - a part of SBI that I experience every month, every time checks arrive.
Whether you're selling your own products, selling affiliate products, or just providing ad space, monetization is easy if you follow the principles of building the foundation Site Build It teaches and gives you the tools to complete.
I use Site Build It and I can honestly say that if you follow the principles of building the foundation Evoy teaches, I believe you cannot fail.
I'd love to share a little how you put into practice this foundation on Site Build It. Read on . . .